When asked to make your data "tell a story" your first question should always be "why?"

Data visuals should not be shared as part of a data story unless they help to tell it.

A dashboard or a data story?

What's your reason to visualise data?

Data visualisation presents data visually.

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This may or may not tell a story.

You can't tell a business story without first being familiar with the business.

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Understand your road to business impact.

You are not the audience for your data story.

So, don't design it in the same way you'd like to receive it.

The data storytelling process

Data storytelling communicates a data-derived message.

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This may or may not be visual.

A combined file including posters 1-9.